NOTE: I’m writing and publishing this post today as opposed to Tuesday like usual due to me returning to my regular job tomorrow. All future blog posts will be written and published every Saturday.
It was only just recently that I approached video editing in a professional way, desiring to use my experience in video editing to form a freelancer job around it. However, I’ve been editing my own videos off and on since I was sixteen (now twenty-five). Even when I’d drop off the hobby, I always found myself climbing back on. Now I manage two channels, one that’s meant to be more professional and has a schedule written around it, and my personal one where I stream or post videos whenever I find the time. The latter is my chance to experience and practice, whatever traction it gets is honestly inconsequential to me. Editing is something I do every week now, and one of the best parts of the experience aside from completing a project is seeing the responses from people you don’t know. One of the hardest parts though is when you get very little feedback. Sometimes the things I put the least amount of effort into gets the most attention and even compliments, but the things I spent weeks on and was proudest of even if it felt like a grind at times oftentimes gets very little to no attention. Recently, a video I made almost eight years ago randomly ended up in people’s YouTube algorithms. Viewership skyrocketed and the likes and dislikes came piling on. The comments section grew, and while it was interesting to see, I felt discouraged that my most recent work (which I argue is better than some funny thing I made as an afterthought eight years ago) wasn’t getting that level of attention. I felt like tens of thousands of people were getting to know my skill level in the wrong way. One that was outdated and honestly even forgotten by me.
I’m not the kind of person who makes something that I’m proud of and then thinks ‘why isn’t anyone paying attention to what I wrote/made? This is a masterpiece!’. Even if something doesn’t get much attention, I’m able to move on to the next thing and see what happens then. Practice makes perfect and I know that as long as I keep teaching myself the process of getting better, eventually my work will get more attention. Still, it can be discouraging when the steps feel tiny, and the responses don’t come in like I hoped they would.
You, dear reader, might feel the same way. You pour hours into your content, whether it be a blog, a YouTube channel, or a podcast. You check off every box when it comes to PR, and share your content and work everywhere you can think of across the unforgiving social media landscape. You’ve probably thought to yourself, ‘well if I share this stuff on Facebook, obviously all my friends and family will check it out and help share it’. Don’t rely on that. Don’t take their lack of feedback personally either. Be grateful for the support you do get from people you know, but be more driven to connect with people out there you don’t know. That feeling of community is one of the best feelings that your content can make for you. Making or writing content specifically for friends and family isn’t exactly the top priority of any content creator. They want to reach people that they don’t know, and they want to make connections with those people, effectively expanding their own personal bubble. Don’t be discouraged by the single or double digits. Let them motivate you to keep going. I’m grateful that some videos of mine are beyond those, and even if it may not be the ones I’m proudest of, I choose to let that count for something. It’s only the humble beginning of something greater. As long as you still create, you too are in the midst of humble beginnings.